Travel Texas celebrates 2023 tourism achievements in the Mexican market with a traditional Posada

Date: November 2023

Travel Texas thanks its main strategic partners for their support in repositioning the Lone Star State. Increased air connectivity, gastronomic experiences, sports, and sustainability are highlighted through its seven regions as part of the strategy to consolidate Texas as a favorite destination among Mexicans.

In the presence of the most important tour operators, OTA’s, travel agencies, airlines, authorities of the United States Chamber of Commerce in Mexico, tourism associations, and media specialized in the industry, Travel Texas and representatives of some of its main tourist destinations held their awaited Posada in Mexico City. The main reason was to thank them for their invaluable contribution to the rapid recovery and repositioning as the most visited state in the United States.

Great synergy with partners during the Posada, the destinations of El Paso, Dallas, Houston, Laredo, San Antonio, Grapevine, and the DFW International Airport invited attendees to enjoy skill games to win some prizes. They also expressed their gratitude for supporting the promotion and commercialization of their destinations through attractive tourism products and invited them to continue this effort during 2024