Aruba Commercial Mission

Date: 2016

The first Commercial Mission was carried out in Guadalajara, Mexico City and Monterrey to introduce the destination Aruba in the Mexican market, with the following results:

Results:

• Participation of 7 Aruba business partners.
• 18 events, including Trade shows, educational presentations, 1 to 1 meetings, lunches, meetings and cocktails, bringing together 578 attendees with media, travel agents, tour operators, airlines, wholesalers, OTAs, associations and personalities from the travel industry.
• 15 interviews with the main communication media aimed at the industry and the consumer in Guadalajara, Mexico City and Monterrey.
• Press conference in Mexico City with the assistance of 17 media, more than 20 media covered the entire Mission with printed and online publications that reached 116 publications with a total value of $ 356,567.00 USD.