Creation of the Mexico team and event positioning

Date: 2015 to 2019

A group of runners from Mexico was created, made up of directors of Tour Operators, opinion leaders, media and influencers, who participate year after year in the Rock’n Roll Marathon. On average, more than 40,000 runners from 73 different countries are received to live one more of the experiences that the Entertainment Capital of the World offers. During the event, participants enjoy a Fitness Expo, live music and gastronomy ideal for any marathoner in a unique environment.

Results:

It was attended by Susana Moscatel, Mexican producer, host, broadcaster and writer. She has worked in media such as Milenio, TV Azteca, MVS Radio and is currently a contributor to W Radio.

In the Mexican Trade section, the director of Megatravel, as well as representatives of the media outlet Abz Turístico, accompanied us, obtaining outstanding coverage of the event, as well as various mentions for Grupo Milenio Televisión.