One of the main publishing groups in Mexico, distributed in Mexico City, Guadalajara and Monterrey. It has special supplements on travel, gastronomy, children and culture. In their tourism supplements, they are always looking for news and new options for those who love to travel.

Reformation was invited to promote Alberta as a great winter destination for beginner activities.

Date: February 23, 2020

Title: Everything You Dreamed of, in Banff

Concept: Winter FAM Trip, 2020

Reach Reform: 313k

Coverage: Print (2 pages in Reforma, 2 pages in Mural, 2 pages in El Norte)