Opening of the new territory Star Wars: Galaxy’s Edge at Disneyland Park in California

We invited 20 of the main media outlets from Mexico City, Guadalajara and Monterrey to cover the opening event of the long-awaited Star Wars: Galaxy’s Edge themed area at Disneyland Park in California. Before, during and after the event, 20 media guests generated extensive coverage.

Guest Media: We invited 20 of the main media outlets to the event and achieved coverage on television, newspapers, magazines, online and on social media.

Results:

Date: May, 2019

Coverage: 1,600 hits

Average Value USD: $ 37,475,717 USD

Audience: 364,924,737

Witnesses

Memo Aponte | SW: GE – June 1, 2019 | 639k views