VIP experience of the artist of the year dinner and the Latin Grammy’s awards

Date: 2009 to 2019

Every year, in order to position Vegas as the destination where the best international events are held, offering a unique and VIP experience, various actions are carried out within the frame of the Latin Grammy. In conjunction with the airlines Aeroméxico or Volaris, VIP and media customers are invited to enjoy the Dinner of the Artist of the Year, the Latin Grammy, as well as gourmet cuisine, where they also interact with directors of the Las Vegas Tourism Office (LVCVA), hoteliers and service providers, which translates into business.

Results: Content was generated during the red carpet for Mexican media, both radio and television, promoting the event as well as the destination. Personalities attended, among others, such as the journalist Paola Rojas, to enjoy this important event of international stature and enjoy the presentations of artists such as Marc Anthony, Ricky Martin, Alejandro Sanz and Maná, to name a few.