Colorado Rally, the first interactive event for Mexican Media and Tour Operators.

Date: January, 2020

The Colorado Rally was the closing event of the Colorado Sales Mission in Mexico 2020. It
was designed as a series of interactive experiences for guests to participate and learn
more about the different destinations and attractions in Colorado. The event had the
participation of the plastic artist Demencia Beivide who made a special piece for the
event. There was an attendance of more than 80 guests from the main consumer and
commercial media, as well as strategic allies such as airlines, TO and OTA’s, Association
and representatives of the Commercial Services of the United States Embassy.

Results:     

Average Value USD: $44,556.40 USD       

Hits: 1,258,471

Coverage: 5 printed notes, 2 TV capsules and 27 online notes.