Las Vegas as the best destination to celebrate National Holidays

Date: 2008 to 2019

As every year, we organize in synergy with a Mexican airline, a Fam Trip with the most important Tour Operators and the media to celebrate Mexican Independence Day in Las Vegas. The program reinforces the positioning that Vegas has as the best tourist destination to celebrate the Independence of Mexico and «El Grito», by having the best and most extensive list of concerts by Mexican and Latin artists, as well as a unique environment where the Strip is dressed in green, white and red.

Results: These actions are accompanied by various promotions, Public Relations actions and various events in Mexico that multiply the expected results. It is possible to increase the flight frequencies of Mexican airlines and of course of Mexican visitors to Las Vegas. Likewise, outstanding coverage is obtained in specialized media such as Publitur, Abz Turístico, Pasillo Turístico, Invertour, among others.