Promotion of Las Vegas (LVCVA) in Mexico

Date: 2009 – 2020

For more than 10 years, the Las Vegas Cenvention and Visitors Authority (LVCVA) team in Mexico has been an example to follow in its Commercial and Promotion Missions, which, year after year, are characterized by their innovation and ROI generated during year.

This effort is generally carried out in 4 cities in Mexico and brings together the main service providers in Las Vegas with the main media and strategic allies in Mexico, who are presented with new business opportunities.

Mission 2020 Results:

• Promotion in Mexico City, Guadalajara, Monterrey, Mérida and Cancun.
• More than 20 service providers and managers in Las Vegas.
• 20 events, including training seminars, 1-1 meetings, lunches,
• 750 attendees among the media, travel agents, TO, airlines, OTAs, associations and opinion leaders.
• 25 media interviews
• Position Las Vegas as a leading destination for sporting events
• Total Media Impressions: 1.1M
• Total Value in PR: $ 519,136 USD