Campaign with Despegar.com to increase the download and redemption of coupons for
Simon Shopping Destinations

Date:: November 2017 – March 2018

We negotiated a digital campaign with Despegar.com, which included Google Banners,
Facebook Ads, mentions in the TV program (online), Facebook and the “Saga” website
hosted by Adela Micha (important Mexican news anchor), as well as own means of this
important OTA (website and points of sale) in order to increase the download and
exchange of discount coupons for the properties of Simon Shopping Destinations in the
USA and Canada.

Results:

• 98,229 coupons for Premium Outlets downloaded
•  55,346 Sawgrass Mills coupons downloaded
•  39,024 Simon Malls coupons downloaded
•  Mention in 4 programs La Saga
•  Reach web articles: 8,737
•  Reach posts on Facebook “Saga”: 46,645