Campaign with Despegar.com to increase the download and redemption of coupons for Simon Shopping Destinations

Date: November 2017 – March 2018

We negotiated a digital campaign with Despegar.com, which included Google Banners, Facebook Ads, mentions in the TV program (online), Facebook and the “Saga” website hosted by Adela Micha (important Mexican news anchor), as well as own means of this important OTA (website and points of sale) in order to increase the download and exchange of discount coupons for the properties of Simon Shopping Destinations in the USA and Canada.

Results:

• 98,229 coupons for Premium Outlets downloaded
• 55,346 Sawgrass Mills coupons downloaded
• 39,024 Simon Malls coupons downloaded
• Mention in 4 programs La Saga
• Reach web articles: 8,737
• Reach posts on Facebook “Saga”: 46,645