Editorial project with CARAS and Andrea Legarreta to celebrate Children’s Day

Andrea Legarreta, along with her family, celebrated Children’s Day in the most magical place on Earth and congratulated Mickey Mouse on his 90th anniversary. During their visit, they took the opportunity to visit the new Toy Story Land themed area. We negotiated coverage of this visit with the celebrity and CARAS magazine, one of the 3 main life & style magazines to promote the destination of Walt Disney World Resort during the celebration of Children’s Day in Mexico.

Results:

Date: May, 2019

Coverage: 18 hits

Average Value USD: $ 200,000 USD

Audience: 41,590,500

Coverage: 4 inside pages of the magazine and social media posts from the magazine and the celebrity

Witnesses: CARAS.com