Activation, editorial and social media project with Aeroméxico to celebrate Children’s Day

On April 30, 2018, together with Aeroméxico, we celebrated Children’s Day aboard the first flights of the day to Los Angeles and Orlando by giving each passenger a pair of classic Mickey Mouse ears and a one day Park Hopper ticket to visit Disney parks during their trip to both cities. In addition, we invited Jacky Bracamontes and HOLA magazine to celebrate Children’s Day at Walt Disney World Resort and Los Rulés at Disneyland Resort in order to get coverage of the activation on each flight and during their visit.

Results:

Date: April, 2018

Average Value USD: $ 164,976 USD

Impressions: 3,943,000

Coverage: Posts on social media by Aeroméxico, HOLA, Rulés and Jacky Bracamontes and a note in HOLA’s print magazine and online page.

Witnesses: Online