FAM trip for 5 Top Mexican Tour Operators and a Media to know and promote the attractions of the Calgary Stampede Rodeo

Date: July 2019

We took 5 of the main Mexican Tour Operators, GTM Operadora, Mega Travel Occidente, PE-TRA Operadora, Regio Operadora and Travel Shop, and Travel Report, recognized specialized media, to a FAM trip to promote the rodeo attractions of Calgary Stampede.

Results:

The operators developed new travel products to the province and packages with the visit to the rodeo included. In addition, coverage was generated about the destination and the Calgary Stampede available indefinitely on the different platforms of the guest media.