Baja California: Influencers project

Over the past two years, we have worked with the Secretaría de Turismo de Baja California on a social media project. We meticulously selected 18 influencers, including celebrities, Instagrammers, YouTubers, and Vloggers, who align with the state’s promotional values and objectives, such as Montserrat Oliver, Faizy, Erika Zaba, Ana Brenda, Sergio Lozano, Yo soy viajera, and Josephine Witkamp, among others. We developed personalized travel itineraries that highlighted wine tourism, gastronomy, and outdoor activities, allowing them to create meaningful and high-impact content that has helped position Baja California at the top of mind of Mexican travelers.

Hits: 569 Social Media Hits (Facebook, Instagram, and YouTube)

Reach: + 137.7M

Media Value: $ 969,043 USD