Date: July 2018

• Goal: Position Alberta as an aspirational destination for family travelers and outdoor enthusiasts in the Mexican market, emphasizing the destination’s tourism offerings and showcasing its natural landscapes. Our approach involves leveraging the image of an international singer to increase awareness and promote sustainability within the destination.
• Strategies: Negotiate with Sony Music to secure coverage in Alberta, Canada, featuring Carlos Rivera, an internationally renowned artist with a high-profile image. This collaboration strategically coincided with the artist’s upcoming single release, providing an additional layer of international appeal and exposure for the destination.

Results:

• Hits: 34
• Reach: +9M
• Media Value: $ 177,696 USD