Colorado Tourism Office was a sponsor of the Otomí 2021 Gran Prix in San Miguel de Allende, a high-level equestrian event with the participation of the best riders from 10 countries. The event was attended by 4,000 high-income visitors nationwide. CTO had a brand presence throughout the event, special mentions during local sound presentations, broadcasting of the logo and video loop on the screens, activations booth with winter themes, and sponsorship of special prizes for the 3 winners of the event.