Baja California Focus Group

In Mexico City, we held a lunch-presentation for Baja California, which included the participation of 15 prominent representatives from the tourism industry. This event not only allowed attendees to learn about the various offerings and attractions of the state but also facilitated the exchange of ideas and opinions. Subsequently, a Focus Group dynamic was conducted where a detailed survey about Baja California’s products and services was administered. This activity provided valuable insights and feedback, helping to identify areas of opportunity and strengthen the destination’s promotional strategies.