Event Positioning: Rock ‘n Roll Marathon Las Vegas

Date: February 2024

A familiarization trip was organized with a select group of Mexican runners, consisting of prestigious media, tour operators, and a representative of the airline Viva Aerobus, to participate in the Rock ‘n Roll Marathon in Las Vegas. The Entertainment Capital of the World welcomes over 40,000 runners from 70 different countries to experience a top-level sports event. During the event, participants enjoyed live music and gastronomy ideal for any marathon runner in a unique atmosphere. Results: Representatives from media outlets such as Abz Turístico and Vive USA joined us, obtaining outstanding coverage of the event.